Eating Well. Simplified.
Your mobile assistant for healthier shopping.
How It Works
Your OptUP score lets you know how healthy your grocery purchases have been over the last eight weeks. You can also see how your purchases break down between high, medium and low scoring foods.
You can view nutrition scores from 1-100 for items you’ve recently bought in the Purchased section. Tap any product to view nutrition info and to add the product to your favorites for future shopping trips. Swipe left to add any item to your cart.
Our proprietary OptUp Analyzer™ provides personalized, better for you options to help you on your health and wellness journey.
Eat of the Week
Helpful & Useful"It is useful for seeing where my family can make healthier choices without making too many changes to our diet."
- Luro C.
Awesome App!"This app is very eye opening to healthier choices for my family. Very easy to use and understand."
- Lea M.
My grocery store go-to!"Great reminder for those looking to make healthier choices on what they're putting in their carts and in their mouths with recommendations for healthier alternatives! Love!"
- Jessica H.