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Eating Well. Simplified.

Your mobile assistant for healthier shopping.

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A Wellness Your Way initiative. Learn more.

What is

We simplify healthier shopping by providing easy-to-use nutrition scoring and recommendations based on what you're buying today.

How It Works
how 1

Your OptUP score lets you know how healthy your grocery purchases have been over the last eight weeks. You can also see how your purchases break down between high, medium and low scoring foods.

how 2

You can view nutrition scores from 1-100 for items you’ve recently bought in the Purchased section. Tap any product to view nutrition info and to add the product to your favorites for future shopping trips. Swipe left to add any item to your cart.

how 3

Our proprietary OptUp Analyzer™ provides personalized, better for you options to help you on your health and wellness journey.

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Eat of the Week

Brought to you by the nutrition experts at America’s leading grocers.

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